A woman with curly hair wearing a beige blazer standing outdoors near a glass building.

PORTFOLIO

RACHAEL SNEED

Senior Content Strategist

I specialize in making strategic content decisions using qualitative research. This insight shapes narrative frameworks, messaging, and content systems grounded in real human behavior.

Case Studies

The case studies below show how insight informs strategic content decisions. Each project moves from observation to clear direction, turning understanding into action and measurable business outcomes.

A woman with curly hair and glasses working on a silver laptop at an outdoor table.

CASE 01:
HOW FRAMING A SAAS PRODUCT’S MESSAGING ENABLED GO-TO-MARKET STRATEGY

A study on how clear product messaging helped external teams sell and market complex SaaS features by translating internal product work into customer-ready language.

Blurred interior of a room with a chair, a lamp, and a mirror, with text stating "Be More At Bain" and a website link, along with Bain & Company's logo.

CASE 02:
HOW CANDIDATE UNDERSTANDING RESHAPED A GLOBAL EMPLOYER NARRATIVE

A study on how a unified employer message was designed to support global consistency while remaining usable across regions. The work identified gaps in storytelling and shaped a cohesive, human-centered message that could scale without losing local nuance.

Logo for 'Beyond The Bio' with red stylized clock and red speech bubble.

CASE 03:
HOW MIXED METHOD INSIGHT AND STORYTELLING DROVE PODCAST GROWTH

A study about how audience behavior, performance signals, and interpretive analysis were used to understand listener engagement and guide editorial decisions for a top ranked management consulting podcast.

A person filming with a professional video camera on a tripod in a small room, wearing headphones and jeans with ripped knees.

CASE 04:
HOW VIEWER INSIGHT SHAPED AND AUDIENCE-LED VIDEO SERIES TO DRIVE WEBSITE TRAFFIC

A study on how audience insight and thoughtful framing shaped a web-first video series that increased traffic and opened new advertising opportunities.