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PORTFOLIO

RACHAEL SNEED

Senior Content & Creative Strategist

I study how people think, feel, and make decisions. Using these behavioral insights, I shape creative and content strategies, messaging, and narratives that actually resonate.

With 10 years of marketing and media production experience, my work sits at the intersection of human behavior and effective storytelling, uncovering why audiences engage, what earns their trust, and how qualitative and quantitative research drive the creative decisions that move people.

I'm currently pursuing a master's in psychology to deepen my application of behavioral science to insight-driven content and creative strategies

Case Studies

The case studies below show how behavioral research and audience insight drive creative and content decisions that produce measurable results. Each project moves from understanding how people think and engage to the strategic and executional decisions that follow.

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(2023 - ONGOING)

CASE 01:
HOW I USED PSYCHOLOGY-DRIVEN CONTENT STRATEGY TO UNIFY A GLOBAL EMPLOYER BRAND ACROSS 65 OFFICES

A study on how a unified employer message was designed to support global consistency while remaining usable across regions. The work identified gaps in storytelling and shaped a cohesive, human-centered message that could scale without losing local nuance.

Logo for 'Beyond The Bio' with red stylized clock and red speech bubble.

(2021 - ONGOING)

CASE 02:
HOW I USED MIXED METHOD INSIGHTS AND STORYTELLING TO DRIVE A 2X INCREASE IN PODCAST CONSUMPTION

A study about how audience behavior, performance signals, and interpretive analysis were used to understand listener engagement and guide editorial decisions for a top ranked management consulting podcast.

A person filming with a professional video camera on a tripod in a small room, wearing headphones and jeans with ripped knees.

(2017 - 2018)

CASE 03:
HOW I GREW A LOCAL TV STATION’S DIGITAL TRAFFIC BY 40% WITH A WEB-FRIST VIDEO SERIES

A study on how audience insight and thoughtful framing shaped a web-first video series that increased traffic and built a loyal digital audience for a local TV station.