A woman with curly hair wearing a beige blazer standing outdoors near a glass building.

PORTFOLIO

RACHAEL SNEED

Senior Content Strategist

I study how people think, feel, and make decisions. Using these behavioral insights, I shape creative and content strategies, messaging, and narratives that actually resonates.

With 10 years of marketing and media production experience, my work sits at the intersection of human behavior and effective storytelling, uncovering why audiences engage, what earns their trust, and how qualitative research drives the creative decisions that move people.

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Currently pursuing a master's in psychology to deepen the behavioral foundation behind my work

✳︎ Currently pursuing a master's in psychology to deepen the behavioral foundation behind my work

Case Studies

The case studies below show how insight informs strategic creative decisions. Each project moves from observation to clear direction, turning understanding into action and measurable business outcomes.

Blurred interior of a room with a chair, a lamp, and a mirror, with text stating "Be More At Bain" and a website link, along with Bain & Company's logo.

CASE 01:
HOW CASTING THE RIGHT PEOPLE FOR A GLOBAL VIDEO SERIES UNIFIED BAIN’S EMPLOYER BRAND ACROSS 65 OFFICES

A study on how a unified employer message was designed to support global consistency while remaining usable across regions. The work identified gaps in storytelling and shaped a cohesive, human-centered message that could scale without losing local nuance.

Logo for 'Beyond The Bio' with red stylized clock and red speech bubble.

CASE 02:
HOW MIXED METHOD INSIGHTS AND STORYTELLING DROVE A 2X INCREASE IN PODCAST CONSUMPTION

A study about how audience behavior, performance signals, and interpretive analysis were used to understand listener engagement and guide editorial decisions for a top ranked management consulting podcast.

A person filming with a professional video camera on a tripod in a small room, wearing headphones and jeans with ripped knees.

CASE 03:
HOW AUDIENCE INSIGHT SHAPED A WEB-FIRST VIDEO SERIES THAT DROVE A 40% INCREASE IN DIGITAL TRAFFIC

A study on how audience insight and thoughtful framing shaped a web-first video series that increased traffic and opened new advertising opportunities.