I study how people think, feel, and make decisions. Using these behavioral insights, I shape editorial strategies, communications, and content systems that hold up at scale.
With 10 years of content strategy and media production experience, my work sits at the intersection of human behavior, effective storytelling, and the editorial infrastructure that lets a global team sound like one voice.
Senior Content Strategist
CASE STUDY
HOW I BUILT A GLOBAL RECRUITING STYLE GUIDE AND TRAINED AN AI SYSTEM TO SCALE IT
A study on how a global team was given a single editorial standard, then how that standard was built into an AI system so it could scale without a single person reviewing every piece of copy.
CASE STUDY
How I Used Mixed Method Insights and Storytelling to Drive a 30% Increase in Podcast LISTENERSHIP
A study about how audience behavior, performance signals, and interpretive analysis were used to understand listener engagement and guide editorial decisions for a top ranked management consulting podcast.
WRITING FOR THE C-SUITE
I write and edit content published under Bain's senior leadership, from the firm's Executive Vice President of Consultant Recruiting to individual partners, translating their expertise and interviews into polished, on-voice narrative. I draft every landing page, show note, and interview script for Beyond the Bio, Bain's global recruiting podcast, across its full episode catalog. The byline belongs to the speaker. The words are mine.
Read selected writing
Bain's Worldwide Managing Partner on Leading with Vision and Innovation
Drafted for Bain’s Executive Vice President of Consultant Recruiting and the WMP on his transition into Bain's top global leadership role.
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A Deep Dive into Bain's Social Impact Work with The Nature Conservancy and the Marshall Islands
Drafted for a partner-level conversation on environmental strategy and supply chain sustainability.
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Transforming Industries with Bain Digital Expertise
Drafted for the Global Head of Bain Digital on AI, enterprise technology, and Bain's partnerships with OpenAI and Microsoft.
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Recruiting Advice from the Bain Community
Drafted for a multi-voice episode format, synthesizing advice from six Bain consultants into a single cohesive narrative.
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If I Knew Then What I Know Now: Advice from a Senior Manager
Drafted for a senior leader reflecting on career growth and mentorship.
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CASE STUDY
How I Defined Content Strategy for a Global Recruiting Brand Campaign Across 65 Markets
A study on how casting and editorial strategy were aligned to build a unified global recruiting brand across 65 markets. The work paired psychology-driven talent casting with hands-on management of a freelance writing team, ensuring video and web content carried the same story.